The Internet by its very nature is impersonal. Social networking sites and Web 2.0 as a whole have attempted to create a more personal experience for Internet users, but will this idea last? Web 3.0 is on the way and it is all about using computers to do advanced things–things a human would normally be required to do.
Google wants to bring you news, but this news will be made up of numerous articles from media companies. RSS (Real Simple Syndication) puts headlines from the subject of your choosing right on your desktop. Sites like Digg will bring you information voted as good from other people. No longer do users want to have to sift through information, they want it done for them.
Does this mean that social networking sites will become less relevant? That depends on if individuals want a way to track contacts, meet new people, and connect with others using technology. My thoughts are that the internet will evolve, but its impersonal nature will always exist. Its what we want, and the Internet is only evolving because we want more from it. It will only change into something the masses want.
Apple is attempting to put the “I” back into technology. Social networking sites and other Web 2.0 applications put the focus on the individual. Web 3.0 will still focus on “you” it will just mean that instead of you inputting a lot of data all over the place and meeting new people by contacting them, application will do this work for you. You will feel important, only because you will get exactly what you want instantly, without doing a lot of work.
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all! 
