Who knew! Facebook app provider Exit41 has just created an app designed specifically for users to order food from their favorite restaurants. So far, only 5 restaurants have signed up for the tool, but Silver Diner (one of the restaurants) has seen a 10 percent increase in sales since using the app.
Why it works.
Many restaurant owners are realizing that social media is an essential to keep their customers informed, and to build a stronger following. This app does just that and more. Customers can like items on a restaurants menu, and can share links through status posts. But not only can people recommend these restaurants, but they can actually buy items on the menu. This does two things for the owners – it strengthens their exiting customers and generates revenue through selling food. I definitely think this app could catch on.
For more information: http://www.masshightech.com/stories/2010/11/15/daily26-Exit41-friends-Facebook-for-food-ordering.html
We are a different class of college students every Spring. Together we explore what it means to do business in a "Web 2.0" world. Technology, new businesses, cutting-edge trends, we cover them all! 
