Parodies are all over the internet.  One of my favorites is in the title (feel free to look it up).  However I think this is an untapped source for internet marketing.  I have yet to see parodies turned into marketing.  I for one would find this extremely entertaining, and would love to see memes in advertising.  Of course some people would think of this as selling out, but you can’t win over everyone.  Firms are looking for the viral element on the internet, but why not take something that is already viral and turn it into marketing?  I’ve laughed at viral videos, but I’ve also laughed at parodies of viral videos.  Businesses should look into using this opportunity for their benefit.

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