In addition to being an outlet for people to express their creativity, YouTube has made it possible for the normal (yet highly creative) folks of society to shine, and possibly become famous. You hear stories of YouTube videos that become viral hits with millions of hits and comments. Do people actually get job offers and or contracts to create other creative content? One would think so.

And think of how you could bring positive exposure to your small business with a unique, witty YouTube video? If even 10,000 people see a video of a product you offer and 1% go to your site to see it, that’s still 100 new customers! The marketing potential for an avenue like YouTube is still unexplored, and I think it will take some time before that becomes reality.

So how does one go about finding a killer YouTube video? The technique of ready, fire, aim seems to be the best. After all, if a video doesn’t do well, you can always try again (and hopefully better!). I’m not much of a YouTube guy thus far, but after seeing the potential I may soon be converting…

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