The internet is all about creating niche markets, and the music industry  is no exception.  Before the popularity of YouTube and MySpace it was extremely difficult for bands to get discovered.  They would have to travel the country playing at coffee houses and opening for more well-known bands.  Now with the click of a button musicians can be discovered and rise to stardom.  Musician can record songs and post them on YouTube if the public like what they hear they will quickly become well known which helps record companies discover them.

Musician like Justin Bieber and Sandi Thom have been discovered on YouTube.  YouTube allowed these musicians to go right to their customers.  They can go around the record companies and give their music right to the people. Anyone with a good voice and camcorder has a shot to win.  YouTube has leveled the playing field.

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